Jack Joseph Puig on JJP Strings & Keys: “When I’m dealing with strings and keyboard parts, in general I want them to be radiant and beautiful. I want to shape the tonality to fit what the song needs to be, so when it comes out of the speaker, it’s on another level. With JJP Strings & Keys, it’s set up so you can really follow your instincts, to bring out the complexities in your keyboard parts and orchestrations. You might want to use some delay and make it wider, or add a little air for a more ambient feel. Sometimes you’ll want it dry and in-your-face. Whatever I do, it has to serve the song.”